Electronic cigarettes are taking off around the world. At BLACKHAWX, we believe that electronic cigarettes growth, in terms of both users and sales, is due to a growing appreciation for the value of this technology. Here’s how e-cig growth is tracking around the globe.
The global market for e-cigs is predicted to reach over $3.2 billion by 2015, and over $10 billion by 2017. While this is growth is impressive, e-cigs are not close to dominating the tobacco industry. For comparison, the current size of the tobacco market in the US alone is $80 billion. Analysts predict e-cigs won’t outsell traditional cigarettes until around 2047.
Over 95 per cent of all electronic cigarettes are manufactured in Shenzen, a major city in the south of China. However China itself is not a large adopter of vaping. China’s smoking population is estimated at over 350 million people, yet less than 1 per cent are vapers.
E-cigs are much more popular in Europe. A recent study found over 2 million vapers in Britain alone. This demonstrates huge growth, as there were only 700K in 2012. Around 18 per cent of these 2 million consider themselves regular vapers. The significant majority (over 99.9%) are current or past tobacco smokers.
The United States
E-cigs have experienced similar growth in the US. Sales there grew by 115% each year between 2009 and 2012. At last count, there were over 5,000 specialised vape stores across the continent.
There’s not a lot of information on Australia’s adoption of e-cigs. A 2013 study found by Victorian Smoking and Health found that only 1 – 2 per cent of Victoria’s 650K smokers had tried vaping. Australia’s slow adoption rates may have something to do with current regressive legislation.
It’s clear that e-cigs are on the rise. BLACKHAWX is working hard to advocate for Australian vaper’s rights so Aussies are not left behind on this significant global trend.