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Worldwide Electronic Cigarettes Industry Growth Statistics

Worldwide Electronic Cigarettes Industry Growth Statistics

Electronic cigarettes are taking off around the world. At BLACKHAWX, we believe that electronic cigarettes growth, in terms of both users and sales, is due to a growing appreciation for the value of this technology. Here’s how e-cig growth is tracking around the globe.

Global Statistics

The global market for e-cigs is predicted to reach over $3.2 billion by 2015, and over $10 billion by 2017. While this is growth is impressive, e-cigs are not close to dominating the tobacco industry. For comparison, the current size of the tobacco market in the US alone is $80 billion. Analysts predict e-cigs won’t outsell traditional cigarettes until around 2047.


Over 95 per cent of all electronic cigarettes are manufactured in Shenzen, a major city in the south of China. However China itself is not a large adopter of vaping. China’s smoking population is estimated at over 350 million people, yet less than 1 per cent are vapers.


E-cigs are much more popular in Europe. A recent study found over 2 million vapers in Britain alone. This demonstrates huge growth, as there were only 700K in 2012. Around 18 per cent of these 2 million consider themselves regular vapers. The significant majority (over 99.9%) are current or past tobacco smokers.

The United States

E-cigs have experienced similar growth in the US. Sales there grew by 115% each year between 2009 and 2012. At last count, there were over 5,000 specialised vape stores across the continent.


There’s not a lot of information on Australia’s adoption of e-cigs. A 2013 study found by Victorian Smoking and Health found that only 1 – 2 per cent of Victoria’s 650K smokers had tried vaping. Australia’s slow adoption rates may have something to do with current regressive legislation.

It’s clear that e-cigs are on the rise. BLACKHAWX is working hard to advocate for Australian vaper’s rights so Aussies are not left behind on this significant global trend.